Nad

In 1972, NAD (originally an acronym for New Acoustic Dimension) set out  to create a new kind of audio company. We were  a group of audio-industry veterans: manufacturers, retailers, distributors, and above all-listeners. We were driven by passion for great sound and by the desire to cut through the marketing hype and over-elaboration that had become pervasive in the audio industry. We wanted to provide what people really wanted instead of what they were being sold.